Lead Service & Product Designer

Design that drives measurable change.

Hi, I'm Desi - a designer who sits at the intersection of research, service design and product thinking. I help teams turn complexity into clear, scalable experiences.

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£1M+
Annual savings from features delivered at Numan
£270K
Reduction in Numan operational costs through redesigning key clinical workflows
10+
Years designing across healthcare, travel & sustainability
Selected Work
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Research Service Design Product Design UX UI

Numan

Action requests

Building out Numan's own Electronic Health Record, one workflow at a time.
Clinical notes
Research Product Design UX UI

Numan

Clinical notes

A part of Numan's platform transforamtion initiative for faster and safer clinical workflows.
Detrmatica OTC uptake
UX Product design Research

HeliosX / Dermatica

Subscription uptake on over-the-counter products

Research-led redesign increasing conversion for over-the-counter skincare subscriptions.
Detrmatica oral antibiotc uptake
UX Product Design Service Design

HeliosX / Dermatica

Enable eligible customers to take oral antibiotics

End-to-end service design enabling a new clinical treatment pathway.
Secret Escapes SUVCs
Service Design

Secret Escapes

Virtual card payment service

End-to-end service design for a complex B2B payment flow.
Secret Escapes product page
UX Interface Design Research

Secret Escapes

Product page redesign

Redesigning the core discovery and decision-making experience.
Secret Escapes bookign amendments
Research Service Design UX

Secret Escapes

Self-serve booking amendments

Reducing operational cost by empowering customers to self-serve.
Secret Escapes discovery
Research UX strategy

Secret Escapes

Continious discovery

Definition of the discovery process at Secret Escapes. a

What People Say

"Not only did Desi deliver results — she fostered a culture of empathy and learning that transformed our whole Product group."

Head of Design, Hurdle

"Desislava is one of the best designers I ever worked with. She impeccably balances the users, team and business needs."

Head of Product, Tide

"You've been a great manager and mentor. Your seamless facilitation of COP meetings, knowledge and great sense of humour are going to be seriously missed."

Product Designer, Secret Escapes